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Recruitment of Adult Learners During COVID-19

Name Recruitment of Adult Learners During COVID-19
Date 05/14/2021 12:00 PM
Description The pandemic has created the necessity for workforce and education providers to re-evaluate traditional outreach methods (community events, office walk-ins) that are no longer effective in reaching adult learners, especially those vulnerable and underinvested population. This session is designed to help participants understand why a new recruitment lens is required during COVID-19. Participants learn 1) a formula to create personas and effective messages that engage adult learners; 2) the best outreach mediums to maximize exposure for your programs; and 3) how to tailor a newly launched communications toolkit that is part of the national campaign #MoveAheadWithAdultEd to meet your local enrollment goals.
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